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Marketing Leadership

Senior marketing leadership for a growth-stage firm

A growth-stage company had outgrown founder-led marketing and needed executive-level direction without a full-time hire.

Senior marketing leadership for a growth-stage firm
$5M+
Revenue Led
B2B services
Industry
Growth-stage, $5M+ revenue
Profile
Ongoing engagement
Timeline
Situation

Where they started

The founder had driven marketing on instinct through the early years, and it had worked. Past a certain scale it stopped. Spend was flowing across several channels and vendors with nobody owning the strategy above them, and the board wanted rigor the team couldn’t yet provide.

Assessment

What we found

The problem wasn’t effort or budget. It was the absence of an accountable owner. No prioritized strategy, no single view of what marketing was meant to achieve, and no reporting the leadership team could act on.

Strategy

The plan

The call: Stop funding activity nobody owned. Put one accountable leader over the strategy before spending another dollar.

We stepped in as the accountable marketing leader. A diagnostic first, then a revenue-tied roadmap that sequenced the work so the team saw progress inside the first quarter, then ongoing oversight of every execution partner against that plan.

Execution

What we did

We set direction, held vendors and internal execution to a single strategy, and reset the reporting cadence around commercial outcomes rather than channel activity.

Business Outcome

What changed

  • A prioritized marketing roadmap aligned to revenue
  • Execution partners held to one accountable strategy
  • Board-ready quarterly reporting the leadership team trusted
  • Senior marketing leadership at a fraction of a full-time hire
Lessons

The takeaway

Most scaling companies don’t have a marketing execution problem. They have a marketing leadership gap. Filling it changes the return on everything already being spent.

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