{"product_id":"fractional-cmo-playbook","title":"Fractional CMO™ Playbook | MJK Group Global","description":"\u003ch2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\"\u003eThe Complete System for Landing $6K–$25K\/Month Strategic Retainers\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eOr hiring CMO-level expertise without the $300K salary.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eCompanies with $2M–$50M in revenue face a critical gap: they need strategic marketing leadership but can't afford a full-time CMO. This playbook shows you how to deliver (or access) Fortune 500-level marketing expertise at a fraction of the cost.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\"\u003eWhat's Inside\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eWhy Fractional CMO is the highest-leverage opportunity in marketing services\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe positioning framework — how to be seen as the $15K\/month solution\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe \"off-balance-sheet CMO\" pitch (exact language that closes deals)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eIdeal client profile — who pays $10K+\/month without blinking\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe 5 trigger pains that make companies write big checks\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eRed flags — clients to walk away from\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e3-tier pricing ladder ($6K-$9K | $10K-$16K | $18K-$25K+)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eWhat's included at each tier (copy-paste into proposals)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe 6-step sales process (close 50-70% of qualified calls)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eCold outreach templates (LinkedIn + email)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eDiscovery call and strategy call scripts\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe 90-Day Client Takeover Framework (audit → plan → execute)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eHow to deliver at scale (8-12 clients in under 20 hours\/week)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eEvery objection you'll hear — and how to handle it\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\"\u003ePlaybook Works Two Ways\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eLearn how to BUILD a Fractional CMO business, or understand what to expect when you HIRE one.\u003c\/p\u003e\n\u003ch2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\"\u003eLooking for a Fractional CMO?\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eMJK Group Global offers Fractional CMO™ services starting at $7,997\/month implementing The Authority Stack™ Complete framework.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003e45+ pages. Instant digital download.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr class=\"border-border-300 my-2\"\u003e\n\u003ch2 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\"\u003eImportant Disclaimer\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThis playbook is provided for educational and informational purposes only. The strategies, tactics, and systems contained within are frameworks we have developed and tested. Your individual results will vary based on numerous factors including but not limited to: your sales ability, market positioning, ideal client targeting, execution consistency, market conditions, competition level, and the amount of time and effort invested in implementation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThe results shown in case studies represent specific outcomes from specific consultants in specific markets. These results are not guaranteed and should not be considered typical. Past performance does not guarantee future results.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eWe provide the system, framework, and tactical guidance. Your actual results depend entirely on the quality and consistency of your implementation, your positioning, and external market factors beyond our control.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThis playbook is not a substitute for professional business consulting or legal advice. We recommend consulting with business professionals for guidance specific to your situation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eBy purchasing this playbook, you acknowledge that you understand results are not guaranteed and that you are responsible for your own implementation and outcomes.\u003c\/p\u003e","brand":"MJK","offers":[{"title":"Default Title","offer_id":47110675300544,"sku":"MJK-PLAYBOOK-CMO","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/6407\/9808\/files\/Fractional_CMO_Playbook.jpg?v=1769220367","url":"https:\/\/mjkgroupglobal.com\/products\/fractional-cmo-playbook","provider":"MJK GROUP","version":"1.0","type":"link"}