BecomeCAIO - 90-day AI leadership program for marketing executives
90-Day Executive AI Leadership Program

Your CEO Just Asked Who Owns AI.
You Have 90 Days to Be That Person.

The executives who move first will define AI strategy for their organizations. The ones who wait will implement someone else's. BecomeCAIO™ is not a course. It is a 90-day deployment program that turns marketing leaders into the executive their company needs to lead AI. You will walk out with a boardroom-ready AI strategy, not a certificate.

Built by a practitioner with 25+ years in Fortune 500 marketing. 12 modules. Zero theory. One deployable strategy you can present to leadership on Day 90.

Choose Your Path

90

Days to Deployment

12

Practitioner-Built Modules

1

Boardroom-Ready Strategy

0

Theory or Filler

The Problem

Every Other Option Wastes Your Time or Your Money

You are stuck between expensive academic programs that take forever and cheap online courses that teach tools instead of strategy.

BecomeCAIO vs university programs vs online courses - comparison

University Programs

$25,000+. Ten months. Theory-heavy. Outdated by graduation.

Online Courses

Tool tutorials that expire with every update. No strategy. No implementation path.

BecomeCAIO™

90 days. Deployment-ready strategy. Built by practitioners, not professors.

Choose Your Path

Three Ways to Get Started

The CAIO Playbook
$497 one-time
12 modules, templates, lifetime access
Best for: Self-starters who execute
Enroll in Playbook
Most Popular
CAIO Accelerator
$997 one-time
Playbook + Slack community, direct access to Mike, 1 month Insider
Best for: Leaders who want guidance
Enroll in Accelerator
Add-On
CAIO Insider
$47 /month
Ongoing updates, live Q and A, new prompts, tool evaluations
Best for: Staying ahead post-program
Add Insider

Full pricing details and feature comparison below.

Real Results

What AI Implementation Actually Looks Like

Anonymized case studies from mid-market marketing teams using these exact frameworks.

Creative ops automation case study - 15 to 25 hours per week saved
15 to 25 hrs/week saved

Creative Ops Automation

B2B SaaS team eliminated production bottlenecks and reclaimed strategic capacity.
Reporting pipeline rebuild case study - 40 percent faster cycle time
40% faster cycle time

Reporting Pipeline Rebuild

Financial services firm transformed stale monthly reports into actionable weekly insights.
Tool stack consolidation case study - 12 tools reduced to 4
12 tools to 4

Tool Stack Consolidation

E-commerce brand cut tool spend 50% while improving operational clarity.
Is This For You?

Built for Marketing Leaders Ready to Lead AI

This program is designed for a specific type of professional. Make sure you fit.

This Is For You If

  • You are a marketing leader expected to figure out AI for your team
  • You need a strategy you can present to leadership, not just theory
  • You want frameworks that work regardless of which tools you use
  • You have been promoted into AI responsibility without a playbook
  • You want to position yourself as the internal AI champion
  • You learn better with structure, deadlines, and deliverables

This Is Not For You If

  • You want someone to implement it for you (see MJK Group services)
  • You are looking for a tool tutorial or prompt pack
  • You expect results without doing the work
  • You want to learn AI as a hobby, not a business skill
  • You are not in a position to influence AI decisions at your company
  • You need hand-holding through every step
The Curriculum

Your 90-Day Roadmap

Four phases designed to take you from AI curious to AI leader with a boardroom-ready strategy.

Phase 1 Foundation - AI landscape and maturity assessment
Phase 1: Weeks 1 to 3

Foundation

Cut through the hype. Understand what AI can actually do for marketing today and position yourself as the leader.

  • Week 1: The AI LandscapeCut through the hype. Understand what AI can actually do for marketing today.
  • Week 2: AI Maturity AssessmentAudit where your organization stands. Identify gaps and quick wins.
  • Week 3: Your Authority PositionPosition yourself as the internal AI champion before someone else does.
Phase 2 Strategy - business alignment and executive buy-in
Phase 2: Weeks 4 to 6

Strategy

Map AI capabilities directly to revenue drivers. Build the business case that gets executive buy-in.

  • Week 4: Business-to-AI AlignmentMap AI capabilities directly to revenue drivers. Only AI that moves numbers.
  • Week 5: Use Case IdentificationFind the high-ROI projects hiding in your operations.
  • Week 6: Building the Business CaseCreate proposals that get executive buy-in. Speak CFO, not engineer.
Phase 3 Infrastructure - data strategy and tool selection
Phase 3: Weeks 7 to 9

Infrastructure

Navigate the tool landscape. Build a stack that solves problems without the bloat.

  • Week 7: Data Strategy for LeadersYou do not need to be a data scientist. You need to know what good looks like.
  • Week 8: Tool Selection and StackNavigate 10,000+ AI tools. Build a stack that solves problems.
  • Week 9: Vendor EvaluationBuild vs. buy decisions. Evaluate vendors without getting sold.
Phase 4 Execution - deployment and boardroom-ready strategy
Phase 4: Weeks 10 to 12

Execution

Move from strategy to deployment. Finalize your boardroom-ready AI strategy.

  • Week 10: Deploying AI InitiativesMove from pilot to production. Scale what works.
  • Week 11: Governance and ComplianceBuild frameworks that protect without killing innovation.
  • Week 12: Your 90-Day PlanFinalize your boardroom-ready AI strategy with complete roadmap.
Boardroom-ready AI strategy deliverable
Your Deliverable

Leave With a Strategy You Can Present Monday Morning

This is not about learning. It is about building. You finish with a complete AI strategy ready for the boardroom, not a certificate to hang on the wall.

  • AI Maturity ScorecardCurrent state assessment with gap analysis
  • Use-Case Portfolio with ROIPrioritized initiatives with business impact projections
  • Recommended Tech StackTool selection with vendor evaluation
  • Governance FrameworkRisk management and compliance structure
  • 90-Day Implementation RoadmapWeek-by-week deployment plan with milestones
Choose Your Path

Three Ways to Build Your AI Strategy

Same proven curriculum. Different levels of support. Pick what fits your style.

The CAIO Playbook - self-paced AI leadership program
Self-Paced
The CAIO Playbook
$497 one-time

Complete program. All frameworks. Your pace.

  • 12 written modules (PDF)
  • Frameworks and templates library
  • AI Strategy Workbook
  • Capstone deck template
  • Lifetime access
  • All future updates included
Get the Playbook
CAIO Accelerator - AI leadership program with community and direct access
With Support
CAIO Accelerator
$997 one-time

Full program + community + direct access.

  • Everything in Playbook
  • Slack community access
  • Direct async access to Mike
  • Implementation support
  • 1 month CAIO Insider included
  • Priority Q and A responses
Get the Accelerator
CAIO Insider - ongoing AI leadership updates and community
Ongoing Access
CAIO Insider
$47 /month

Stay current. Stay connected. Stay ahead.

  • Monthly framework updates
  • New process libraries
  • Tool evaluations
  • Slack community access
  • Monthly group Q and A
  • Direct access to Mike
Join Insider

Lifetime access to course materials. 14-day refund window on Playbook and Accelerator.

FAQ

Common Questions

No. This program is designed for marketing executives, not engineers. You will learn to lead AI initiatives, evaluate tools, and build strategy, not write code. If you can manage a team and read a P and L, you have the skills you need.
Plan for 3 to 5 hours per week. That includes reading the modules (about 1 to 2 hours) and implementation work applying what you learn to your actual organization. The program is designed for working executives, not students.
Even better. Most companies have scattered AI tools with no strategy. This program helps you consolidate, align, and scale what you are already doing and position yourself as the leader of that effort.
The Playbook is self-paced. You get everything you need to build your strategy on your own. The Accelerator adds Slack community access, direct support from Mike, and one month of CAIO Insider membership included. Same content, different level of support.
Yes. 14-day refund window. If you complete Week 1 materials and it is not a fit, email admin@mjkgroupglobal.com and we will refund your purchase. No questions, no hassle.
BecomeCAIO™ teaches you to build the strategy. If you want someone to implement it for you, MJK Group Global offers done-for-you AI implementation services. Many clients start with BecomeCAIO™ then engage MJK for deployment support.
Lifetime. Once you purchase the Playbook or Accelerator, you have permanent access to all course materials and any future updates. The CAIO Insider membership is separate. Community and ongoing support requires an active subscription.
Not Ready for the Full Program?

Explore the MJK Ecosystem

Start smaller or go bigger. Same practitioner-built frameworks. Your path.

Learn It

Build AI Command Skills

Build hands-on AI command skills to boost your own marketing output. Process-first training that works on any tool, any model, any update.

Who it is for: Individual professionals and rising leaders ready to close the AI skills gap.

Command AI™ Playbooks and Tools

From $47 one-time

Explore Command AI™
Delegate It

Hand Off Implementation

Let our team implement the full AI-powered Authority Stack™ for you. Strategy, execution, and scaling handled by a dedicated team.

Who it is for: Brands ready for done-for-you strategy, execution, and scaling.

MJK Group Global Services

From $1,497/mo

Book a Strategy Call

Same frameworks. Same practitioner-built approach. One ecosystem.

90 Days From Now, Where Will You Be?

You will either have a boardroom-ready AI strategy or you will still be thinking about getting one. The executives who move first define the category. The ones who wait implement someone else's vision.

Choose Your Path