BecomeCAIO - The 90-Day AI Leadership Program

90-Day Executive Program

You're Expected to Lead AI for Your Team.
But No One Handed You a Playbook.

Most marketing leaders are guessing — experimenting with tools, sitting through webinars, hoping something sticks. Meanwhile, the 46% who hit quota have a system. BecomeCAIO™ gives you that system: A deployable AI strategy you can present to leadership in 90 days. Not theory. Not tutorials. A boardroom-ready playbook built by a practitioner with 25+ years in Fortune 500 marketing.

Choose Your Path →

90

Days to Deployment

12

Battle-Tested Modules

1

Boardroom-Ready Strategy

0

Fluff or Theory

The Problem

Current Options Do Not Work

You are stuck between expensive academic programs that take forever and cheap online courses that deliver nothing.

University Programs

$25,000+. 10 months. Theory-heavy. Outdated by graduation.

Online Courses

Tool tutorials that expire. No strategy. No implementation path.

BecomeCAIO

90 days. Deployment-ready strategy. Built by practitioners.

Choose Your Path

Three Ways to Get Started

The CAIO Playbook

$497 one-time

12 modules, templates, lifetime access

Best for: Self-starters

Enroll in Playbook →

What AI Implementation Actually Looks Like

Anonymized case studies from mid-market marketing teams using these exact frameworks.

15-25 hrs/week saved

Creative Ops Automation

B2B SaaS team eliminated production bottlenecks and reclaimed strategic capacity.

40% faster cycle time

Reporting Pipeline Rebuild

Financial services firm transformed stale monthly reports into actionable weekly insights.

12 tools → 4

Tool Stack Consolidation

E-commerce brand cut tool spend 50% while improving operational clarity.

Is This For You?

Built for Marketing Leaders Ready to Lead AI

This program is designed for a specific type of professional. Make sure you fit.

This Is For You If

You are a marketing leader expected to "figure out AI" for your team
You need a strategy you can present to leadership — not just theory
You want frameworks that work regardless of which tools you use
You have been promoted into AI responsibility without a playbook
You want to position yourself as the internal AI champion
You learn better with structure, deadlines, and deliverables

This Is Not For You If

You want someone to implement it for you (see MJK Group services)
You are looking for a tool tutorial or prompt pack
You expect results without doing the work
You want to learn AI as a hobby, not a business skill
You are not in a position to influence AI decisions at your company
You need hand-holding through every step

The Curriculum

Your 90-Day Roadmap

Four phases designed to take you from AI curious to AI leader with a boardroom-ready strategy.

Phase 1 — Weeks 1-3

Foundation

Cut through the hype. Understand what AI can actually do for marketing today and position yourself as the leader.

Week 1: The AI LandscapeCut through the hype. Understand what AI can actually do for marketing today.
Week 2: AI Maturity AssessmentAudit where your organization stands. Identify gaps and quick wins.
Week 3: Your Authority PositionPosition yourself as the internal AI champion before someone else does.

Phase 2 — Weeks 4-6

Strategy

Map AI capabilities directly to revenue drivers. Build the business case that gets executive buy-in.

Week 4: Business-to-AI AlignmentMap AI capabilities directly to revenue drivers. Only AI that moves numbers.
Week 5: Use Case IdentificationFind the high-ROI projects hiding in your operations.
Week 6: Building the Business CaseCreate proposals that get executive buy-in. Speak CFO, not engineer.

Phase 3 — Weeks 7-9

Infrastructure

Navigate the tool landscape. Build a stack that solves problems without the bloat.

Week 7: Data Strategy for LeadersYou do not need to be a data scientist. You need to know what good looks like.
Week 8: Tool Selection & StackNavigate 10,000+ AI tools. Build a stack that solves problems.
Week 9: Vendor EvaluationBuild vs. buy decisions. Evaluate vendors without getting sold.

Phase 4 — Weeks 10-12

Execution

Move from strategy to deployment. Finalize your boardroom-ready AI strategy.

Week 10: Deploying AI InitiativesMove from pilot to production. Scale what works.
Week 11: Governance & ComplianceBuild frameworks that protect without killing innovation.
Week 12: Your 90-Day PlanFinalize your boardroom-ready AI strategy with complete roadmap.

Your Deliverable

Leave With a Strategy You Can Present Monday Morning

This is not about learning. It is about building. You finish with a complete AI strategy ready for the boardroom — not a certificate to hang on the wall.

AI Maturity ScorecardCurrent state assessment with gap analysis
Use-Case Portfolio with ROIPrioritized initiatives with business impact projections
Recommended Tech StackTool selection with vendor evaluation
Governance FrameworkRisk management and compliance structure
90-Day Implementation RoadmapWeek-by-week deployment plan with milestones

Choose Your Path

Three Ways to Build Your AI Strategy

Same proven curriculum. Different levels of support. Pick what fits your style.

Self-Paced

The CAIO Playbook

$497 one-time

Complete program. All frameworks. Your pace.

12 written modules (PDF)
Frameworks & templates library
AI Strategy Workbook
Capstone deck template
Lifetime access
All future updates included

Full program + community + direct access.

Everything in Playbook
Slack community access
Direct async access to Mike
Implementation support
1 month CAIO Insider included
Priority Q&A responses

Get the Accelerator →

Ongoing Access

CAIO Insider

$47 /month

Stay current. Stay connected. Stay ahead.

Monthly framework updates
New prompt libraries
Tool evaluations
Slack community access
Monthly group Q&A
Direct access to Mike

Join Insider →

Lifetime access to course materials. 14-day refund window on Playbook and Accelerator.

FAQ

Common Questions

No. This program is designed for marketing executives, not engineers. You will learn to lead AI initiatives, evaluate tools, and build strategy — not write code. If you can manage a team and read a P&L, you have the skills you need.

Plan for 3-5 hours per week. That includes reading the modules (about 1-2 hours) and implementation work applying what you learn to your actual organization. The program is designed for working executives, not students.

Even better. Most companies have scattered AI tools with no strategy. This program helps you consolidate, align, and scale what you are already doing — and position yourself as the leader of that effort.

The Playbook is self-paced — you get everything you need to build your strategy on your own. The Accelerator adds Slack community access, direct support from Mike, and one month of CAIO Insider membership included. Same content, different level of support.

Yes. 14-day refund window. If you complete Week 1 materials and it is not a fit, email admin@mjkgroupglobal.com and we will refund your purchase. No questions, no hassle.

BecomeCAIO teaches you to build the strategy. If you want someone to implement it for you, MJK Group Global offers done-for-you AI implementation services. Many clients start with BecomeCAIO then engage MJK for deployment support.

Lifetime. Once you purchase the Playbook or Accelerator, you have permanent access to all course materials and any future updates. The CAIO Insider membership is separate — community and ongoing support requires an active subscription.

Not Ready for the Full Program?

Explore the MJK Ecosystem

Start smaller or go bigger. Same practitioner-built frameworks. Your path.

Learn It

Build AI Command Skills

Build hands-on AI command skills to boost your own marketing output.

Who it's for: Individual professionals and rising leaders experimenting with AI.

Command AI™ Playbooks & Tools

From $47 one-time

Explore Command AI →

Delegate It

Hand Off Implementation

Let our team implement the full AI-powered Authority Stack™ for you.

Who it's for: Brands ready for hands-off strategy, execution, and scaling.

MJK Services™

From $1,497/mo

Book Strategy Call →

Ready to Build Your AI Strategy?

90 days from now, you will either have an AI strategy ready for the boardroom — or you will still be thinking about getting one. The executives who move first win.