Content Strategy & Planning | MJK Group Global
Strategic Alignment

Content Strategy & Planning

Starting at $2,497/month

Stop creating content in silos. Build a unified content strategy that aligns across all channels—blog, social, email, video—to your business goals. Coordinated, purposeful content that drives results.

Content Strategy & Planning

Why Unified Content Strategy Matters

Coordinated Planning, Cross-Platform Synergy, Business Alignment

Most companies create content reactively. Blog posts that don't support social campaigns. Emails that repeat old messages. Videos that go nowhere. No connection, no amplification, no multiplier effect.

Strategic content is coordinated. Every piece works toward business goals. Topics tie together. Channels amplify each other. One piece becomes 10 pieces across platforms. That's the power of unified strategy. We build it, manage it, and track it.

The result? Content that compounds and drives measurable business results.

The Problem

Scattered content efforts + no strategy = wasted creation budget and weak results.

The Cost

Missed content amplification, duplicated effort, weak brand messaging, confused audience.

The Solution

Unified strategy, aligned calendars, cross-platform coordination, performance tracking.

What's Included

Complete Content Strategy Development and Planning

Comprehensive Content Audit

We audit your existing content, performance, brand positioning, and audience. Identify gaps, strengths, and opportunities for alignment.

Business Alignment & Goals

We map content strategy to business objectives. What are we selling? Who are we targeting? What problems do we solve? Content flows from that.

Audience Research & Personas

Deep research into your target audience: demographics, behaviors, pain points, interests, where they spend time. Real audience understanding.

Topic & Editorial Strategy

We identify core topics, subtopics, and content themes. Organize them by audience journey. Create a content framework that guides all creation.

Channel Strategy & Scheduling

Which channels matter for your audience? How often? What type of content per channel? Calendar framework that works across platforms.

Content Calendar & Playbooks

12-month strategic calendar plus monthly operational calendars. Content guidelines, approval workflows, publishing processes, performance tracking.

How It Works

Our 4-Step Content Strategy Process
1

Discovery & Audit

We conduct stakeholder interviews, audit existing content, analyze audience, and understand business goals. Foundation for strategy.

2

Strategy Development

We build positioning, identify content themes, define audience personas, and map the customer journey. Align to business goals.

3

Calendar & Operational Planning

We create 12-month strategic calendar, monthly operational calendars, channel strategies, and publishing workflows.

4

Execution & Optimization

We execute the plan, monitor performance, gather feedback monthly, and adjust strategy based on results and market changes.

Ideal For

Who Benefits Most From Content Strategy & Planning

Growing B2B & SaaS Companies

Need coordinated content strategy to establish authority, attract leads, and nurture customers through complex sales cycles.

Brands Ready to Scale Content

Creating content but need strategic alignment. Ready to amplify through multiple channels without wasting budget on disconnected efforts.

Internal Teams & Marketing Leaders

Managing multiple channels but lacking unified strategy. Need a roadmap and framework to guide teams and coordinate efforts.

What You Can Expect

Realistic Outcomes From Strategic Content Planning
  • Unified content strategy aligned to business goals and audience needs
  • 12-month strategic content calendar with coordinated topics across channels
  • 3-5x content amplification from cross-platform synergy and repurposing
  • Clear content guidelines & workflows your team can execute consistently
  • Monthly performance tracking against KPIs and strategic adjustments
  • Reduced content waste through strategic planning and audience alignment

Frequently Asked Questions

Content Strategy & Planning FAQs
Do you also create the content or just the strategy?
We focus on strategy, planning, and oversight. If you need content creation, we can handle that separately or recommend partners. This service is about building the roadmap your team (internal or external) executes against.
How often does strategy need to be updated?
We review and adjust quarterly at minimum. Market changes, audience shifts, and performance data drive adjustments. The framework stays stable, but tactics evolve. Most clients see the strategy refine quarterly and significantly evolve annually.
What if we already have scattered content going?
That's actually common. We audit what exists, identify what's working, and coordinate future efforts around a unified strategy. Existing content doesn't go to waste—it gets incorporated into the larger plan.
How involved does our team need to be?
Heavy involvement in the first 4-6 weeks (interviews, feedback, approvals). Then you execute the calendar we provide. We check in monthly to review performance and adjust. Your team manages day-to-day; we manage strategy.
Can this be one-time or is it ongoing?
Both. Strategy development is typically 4-6 weeks. After that, ongoing optimization is optional but recommended (monthly check-ins, quarterly reviews, strategy updates). Many clients do one-time development then execute internally.
How do you measure success?
We define KPIs during strategy development (website traffic, leads, engagement, brand awareness, etc.). Monthly reporting shows progress against goals. Strategy is only successful if it drives business results, not just content creation.

Ready to Build Strategic, Coordinated Content?

Stop creating content in isolation. Build a unified strategy that amplifies across all channels and drives measurable business results.