Fractional CMO™ Playbook | MJK Group Global

The Complete System for Landing $6K–$25K/Month Strategic Retainers

Or hiring CMO-level expertise without the $300K salary.

Companies with $2M–$50M in revenue face a critical gap: they need strategic marketing leadership but can't afford a full-time CMO. This playbook shows you how to deliver (or access) Fortune 500-level marketing expertise at a fraction of the cost.

What's Inside

Why Fractional CMO is the highest-leverage opportunity in marketing services

The positioning framework — how to be seen as the $15K/month solution

The "off-balance-sheet CMO" pitch (exact language that closes deals)

Ideal client profile — who pays $10K+/month without blinking

The 5 trigger pains that make companies write big checks

Red flags — clients to walk away from

3-tier pricing ladder ($6K-$9K | $10K-$16K | $18K-$25K+)

What's included at each tier (copy-paste into proposals)

The 6-step sales process (close 50-70% of qualified calls)

Cold outreach templates (LinkedIn + email)

Discovery call and strategy call scripts

The 90-Day Client Takeover Framework (audit → plan → execute)

How to deliver at scale (8-12 clients in under 20 hours/week)

Every objection you'll hear — and how to handle it

Playbook Works Two Ways

Learn how to BUILD a Fractional CMO business, or understand what to expect when you HIRE one.

Looking for a Fractional CMO?

MJK Group Global offers Fractional CMO™ services starting at $7,997/month implementing The Authority Stack™ Complete framework.

45+ pages. Instant digital download.

Important Disclaimer

This playbook is provided for educational and informational purposes only. The strategies, tactics, and systems contained within are frameworks we have developed and tested. Your individual results will vary based on numerous factors including but not limited to: your sales ability, market positioning, ideal client targeting, execution consistency, market conditions, competition level, and the amount of time and effort invested in implementation.

The results shown in case studies represent specific outcomes from specific consultants in specific markets. These results are not guaranteed and should not be considered typical. Past performance does not guarantee future results.

We provide the system, framework, and tactical guidance. Your actual results depend entirely on the quality and consistency of your implementation, your positioning, and external market factors beyond our control.

This playbook is not a substitute for professional business consulting or legal advice. We recommend consulting with business professionals for guidance specific to your situation.

By purchasing this playbook, you acknowledge that you understand results are not guaranteed and that you are responsible for your own implementation and outcomes.